Background: Karolina Symington needed a brand identity (incl. brand name and logo) and a introductory presentation of her LA based tech start up to potential investors and partners.
Mission: My assignment included naming, a brand and communications platform and creating Scoopz graphic identity. In close collaboration with my client I developed a communications concept and the packaging of the offer.
About Scoopz: Scoopz is a personalized app that targets parents and contains information on all things local for kids. Unlike other parental resources, Scoopz addresses a problem most parents face – where to find on the go local, concise and relevant information for their children, just when they need it the most. Scoopz. Search Less. Play More.
Client quote: “Malin conducted an intense workshop with me during the course of a week in LA. She helped me craft a clear mission, vision and brand identity upon which she then built a world class pitch presentation about Scoopz. Scoopz is still in early stages, but the response has nonetheless been tremendously positive. Thank you Malin for your professionalism and expertise.” – Karolina Symington, founder of Scoopz.