Bakgrund / Uppdrag / Lösning: Amerikansk underklädeslinje som startades år 2000 i Los Angeles av svenska Marit Milien. 2004 inledde vi ett samarbete och min uppgift var att lansera varumärket i Europa och bredda varumärkets existerande bas av försäljningsställen, ett 50-talet butiker i USA, till att även omfatta utvalda butiker i Europeiska storstäder. Uppdraget inbegrep allt från varumärkesutveckling, kommunikations- och affärsutveckling till framställning av en ny grafisk identitet, förpackning och kommunikationskoncept.
Kundcitat: “My name is Marit Milien and I have an underwear line based in the U.S. I bumped into Malin Jureit in 2003 in Los Angeles and felt an immediate connection with her. When I later decided to branch out in Sweden I met with Malin again, and after consulting with numerous “AD & Design firms” I chose to go with Malin & Co. Through an efficient, clever and very interesting workshop, we successfully established the key characteristics of my business which later helped in the re-vamping of my brand as well as the corporate identity, design and production of catalogs, line sheets, tags and etc. The end result for all projects previously mentioned was beautiful and flawless! Malin Jureit has an incredible sense for Design, Branding & Trademark with is matched with extraordinary professionalism and keen business sense. If you’re looking for someone to take your brand and business to new heights as well as having a blast along the way then Malin & Co is for you.” – Marit Milien / Founder and Designer